Expand use of recycled resources, pursue efficient sales organization, and optimize distribution facilities.

Change business structure to the environmental business of Chichibu Taiheiyo Cement Corporation and enhance the efficiency of plant management by integrating the Tsukumi and Saiki plants.

Correct price imbalance, converge on a fair price range, and restore and maintain order in logistics.

Improve quality assurance system, take common approach to issues in the ready-mixed concrete and secondary products industries, and pursue environmental protection activities.


◆ Basic Strategies
 1. Maximize earnings in existing businesses
2. Expand business by prioritizing investment in growth markets
3. Continue strengthening export business


◆ Basic Strategies
 1. Continue to expand sales volumes and improve the profit structure of the aggregates and mineral product businesses
2. Expand business using surplus construction soil and other recycled resources
3. Pursue overseas businesses with a focus on cement plants, limestone, and the environment
4. Pursue research and development


◆ Basic Strategies
 1. Increase sales by using waste as raw materials and expand usage volume by improving technology to use waste as fuel
2. Expand business through technological and business development
3. Expand laterally into ash water treatment systems
4. Establish Ecocement business


◆ Basic Strategies
 1. Aggressively identify and focus on priority businesses and further improve management
2. Establish ideal corporate structure for the construction materials business group


◆ Basic Strategies
 1. Stabilize existing businesses by adding new technology and acquire new customers
2. Establish an efficient production system and cut costs
3. Invest to expand existing businesses and invest in new technology and businesses

◆ Basic Strategies
 1. Raise group-wide asset efficiency
2. Use idle and unused land and expand non-asset business
Define the position of each business
◆ Core businesses: Domestic cement, overseas cement, mineral resources, and environmental
◆ Businesses to utilize company resources: Real estate
◆ Diversified businesses: Ready-mixed concrete,
secondary products, construction materials, civil engineering and architecture, and ceramics and electronics
Speed-up investments and developments in growth businesses and accelerate withdrawal from or reorganization of unprofitable businesses.