Taiheiyo Cement has nine guiding Business Principles which apply to all our business affairs and which provide guideline to us realizing the Mission of the Taiheiyo Cement Group. The Taiheiyo Cement Business Principles govern the business decisions taken throughout the company and describe the individual behavior expected of every employee in conducting Taiheiyo Cement's business. We are committed to creating sustainable value for our shareholders by generating synergies among the Taiheiyo Cement Group of companies. We aim to manage the environmental impact of our operations while supporting the development of a recycling-based society. We will act in an ethical manner and abide by the laws and regulations of those countries in which we operate. We will openly communicate with our stakeholders and proactively report on our business activities in a transparent manner. We are committed to the on-going development and application of innovative technologies in order to provide products and services that benefit our customers and society. We are committed to maintaining an international outlook and conducting our business in accordance with global standards. We will strive to anticipate the changing business environment to assess new opportunities for growth. We are committed to achieving our full potential through training and self-development. We are devoted to providing a safe and healthy working environment where our employees are valued and their human rights of all individuals involved in our business.