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Taiheiyo Cement Ad Awarded Silver Prize
at the Business Advertising Awards on October 25, 2005

A Taiheiyo Cement advertisement won the Silver Prize in the Page-Bottom Ad Category of the Business Advertising Awards, which are given to excellent advertisements published in the FujiSankei Business i newspaper.
The winning advertisement used a picture of clam shells and the tagline "If I were born again, I want to be a bridge" to highlight Taiheiyo Cement's stance on contributing to a recycling based society by recycling a variety of wastes as raw material for cement.
The Business Advertising Awards have been held annually since the FujiSankei Business i was published as the Japan Industrial Journal. The awards are now in their 44th year.
Recently, more and more newspaper ads have come to feature color, and many prize-winning advertisements-including the Grand Prize winner-were almost entirely large-format color ads. The choice of Taiheiyo Cement's ad for the Silver Prize is all the more remarkable because it was a black-and-white advertisement.

AK System receives METI Minister's Award
at the Fiscal 2005 Resource Recycling Technology & System Awards

The Applied Kiln (AK) System at the Saitama Plant won the METI Minister's Award at the Fiscal 2005 Resource Recycling Technology & System Awards hosted by the Clean Japan Center with support from the Ministry of Economy, Trade and Industry (METI) on October 7, 2005.
The AK System is a recycling system that transforms municipal waste into fuel and raw material for cement by converting an used cement kiln into a recycling kiln used to preprocess (ferment) municipal waste.
The AK System received this award based on high praise for its epoch-making treatment method using surplus cement facilities.
The AK System commenced commercial operation in November 2002 and is currently recycling all of the municipal waste of Hidaka City (Saitama) into alternative fuel and raw material.

Ichihara Ecocement receives Global 100 Eco-Tech Award
at Expo 2005 Aichi Japan

Consolidated subsidiary Ichihara Ecocement's technology to manufacture ecocement from municipal waste incineration ash was recognized as contributing to effectively using and recycling resources and received a Global 100 Eco-Tech Award at Expo 2005 Aichi Japan on September 1, 2005.
This technology is used to manufacture ecocement as a new type of cement that uses municipal waste incineration ash as a primary raw material. Ichihara Ecocement commenced commercial operation in April 2001 as the world's first manufacturer of ecocement.

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